Projects

Taking hotels to the dog house

Screenshots from the Wagaway app showing adding dogs to search, and results with dog amenities.

About

Impala's wanted to show what was possible with their API & No-code tools. By combining off-the-shelf hotel search with bespoke datasets, we wanted to power a range of new and unique start-ups. As part of this we identified a range of niches that were underserved by existing hotel searches; pet owners, families with children, and so on.

I led the product delivery of Wagaway. This involved close work with the marketing team to shape our visual style and tone-of-voice. I also prioritised and scoped our product work, ensuring we were laser-focussed on delivering userful features whilst still giving a unique product experience.

I steered the team towards a feature-rich release, offering hundreds of hotels and launching in time for a press partnership with The Times.

The Wagaway home page, showing a good bye ready for his trip. — I worked closely with the marketing team to create compelling copy, from headline to labels.

A set of hotel results. — Our hotel results needed to be modular, as we didn't always have the same depth of information on every hotel.

The hotel details page. — The hotel details page could also be linked to directly from other landing pages. This gave an opportunity to rely on rich photography.

A branded map view. — Wagaway was built on our no-code product. I led the design and product delivery of several features based on our user research, including a 'browse by map' feature.

A checkout page. — We also looked at a series of conversion-rate improvements that could be rolled out for all customers. This included confidence banners, aiming to improve trust in relatively unknown travel providers. This messaging was continued through the product, aiming to improve confidence to book.